Automotive, Tyres & Car Services · United Arab Emirates
Dr Tire — Al Jamiee Al Muneer Tire
A rebuilt paid-acquisition structure across Meta and TikTok, combining campaign segmentation, creative testing and performance-led budget allocation.
The Company
Business and Market
A UAE automotive retailer and service provider focused on tyres, auto parts and convenient vehicle services, including home-service offers.
My Role
Scope and Responsibility
Freelance Media Buyer responsible for end-to-end Meta and TikTok campaign management, including account structure, budgets, targeting, creative direction, testing and ongoing optimization.
The Challenge
Rebuilding the Acquisition Structure
The paid acquisition structure needed to be rebuilt after previous campaigns failed to achieve acceptable and sustainable performance. The account required clearer separation between tyre sales, home-service offers and profile-growth activity, together with more disciplined testing and budget allocation.
Strategy & Implementation
What Changed
The account was restructured around distinct business objectives and offers. Meta messaging campaigns were separated by service intent, while traffic activity supported profile discovery. TikTok was tested as a high-volume discovery channel using destination-click and tracked-event data. Creative iterations, broad and offer-led targeting, placement decisions and budget pacing were reviewed continuously. Platform-reported events are presented by their actual event type rather than being overstated as qualified leads.
Scope of Work
Services Delivered
- Meta Ads management
- TikTok Ads management
- Campaign account restructuring
- Offer and audience segmentation
- Creative testing and iteration
- Budget allocation and pacing
- Retargeting and placement review
- Performance reporting and optimization
Evidence
Campaign, Website and Tracking Screenshots
Every supplied screenshot is included. Platform-reported metrics are labelled by their actual event type and are not overstated as qualified leads without independent verification.
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Adnan Ahdali, Dubai-based Digital Business Mentor and Marketing Strategist. Specialized in branding, web development, media buying, and C²BL mentorship to help experts and companies build profitable brands.