Prefabricated Construction · B2B & B2C · Turkey, Europe and GCC markets
Sela Yapi Prefabricated Houses Manufacturing
A multi-market Google acquisition and tracking system supported by a corporate website and conversion-focused high-ticket landing pages.
The Company
Business and Market
A Turkish manufacturer of prefabricated houses serving both business and individual buyers across local, European and GCC markets.
My Role
Scope and Responsibility
I develop the monthly marketing plans and strategy, manage Google Ads across European and GCC markets, implement tracking and optimization, and design both the corporate website and professional high-ticket landing pages.
The Challenge
Rebuilding the Acquisition Structure
A prefabricated house is a high-consideration purchase with long decision cycles, different B2B and B2C needs and varied search intent across countries. The project required clear pages and reliable contact tracking before optimization.
Strategy & Implementation
What Changed
Country and intent-based Google campaigns were connected to dedicated landing experiences. GA4 and Google Tag Manager were configured to validate contact actions, while the website and page structure were refined around trust, specifications, projects and direct enquiry paths.
Scope of Work
Services Delivered
- Monthly marketing plans and strategy
- Google Ads management across multiple countries
- GA4 and Google Tag Manager tracking
- Conversion and event validation
- Corporate website design and development
- High-ticket landing-page strategy and design
- Continuous campaign and page optimization
Evidence
Campaign, Website and Tracking Screenshots
Every supplied screenshot is included. Platform-reported metrics are labelled by their actual event type and are not overstated as qualified leads without independent verification.
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Adnan Ahdali, Dubai-based Digital Business Mentor and Marketing Strategist. Specialized in branding, web development, media buying, and C²BL mentorship to help experts and companies build profitable brands.