Travel & Tourism · United Arab Emirates & GCC
Sky Paths Travel & Tourism
An integrated marketing system connecting content, paid media, landing pages and the company website around travel enquiries.
The Company
Business and Market
A travel and tourism company offering holiday packages and travel services for customers in the UAE and GCC markets.
My Role
Scope and Responsibility
I manage the full social media operation, monthly marketing plans and strategy, Meta and TikTok campaigns, professional landing pages and conversion improvements, in addition to designing and building the company website.
The Challenge
Rebuilding the Acquisition Structure
The business needed consistent social communication and a clearer path from paid traffic to travel enquiries, supported by a professional website and landing pages.
Strategy & Implementation
What Changed
Monthly content and campaign plans were connected to destination offers. Meta and TikTok were tested, landing pages were refined around enquiry intent, and TikTok was prioritized after the tests demonstrated its role in efficient discovery and traffic generation.
Scope of Work
Services Delivered
- Full social media management
- Monthly marketing plans and strategy
- Meta Ads management
- TikTok Ads management
- Landing-page design and optimization
- Website design and development
- Performance analysis and continuous improvement
Evidence
Campaign, Website and Tracking Screenshots
Every supplied screenshot is included. Platform-reported metrics are labelled by their actual event type and are not overstated as qualified leads without independent verification.
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Adnan Ahdali, Dubai-based Digital Business Mentor and Marketing Strategist. Specialized in branding, web development, media buying, and C²BL mentorship to help experts and companies build profitable brands.